Marketing

Marketing

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Tips to create content that will make your audience want to share

Current reports on content reveal that 2.5 quintillion bytes of data are created each day. You can see many of them having their mobile devices and constantly engaged in consuming content. Contents are consumed recklessly. In this scenario, if you are interested in creating content that your target audience enjoys, you have to be disciplined. You do content in a specific range. But still, there are lots of topics for which you don't have to wait till the magical moment happens. One of the common...

Why Marketing Qualified Leads - MQL is Every B2B Company’s ROI Catalyst

Two things that represent the core objectives of any B2B company are Leads and ROI. And to ensure you achieve the objectives, it is important to have a proper process at every stage of your marketing and sales activity. MQLs (Marketing Qualified Leads) is not about quantity but they are all about quality! One can nurture leads better if the leads are sorted and narrowed down to qualify as Marketing Qualified Leads. Let us discuss how MQL can act as your ROI catalyst if done in the right manner!...

3 Lead Generation Mistakes B2B Marketers Can’t Afford to Make

Getting good leads is always a top priority for B2B business owners. Good leads have the potential to convert into business thus enhancing the ROI. Marketers often adopt various different strategies for augmenting their lead generation processes and thus the results too. Your lead generation strategy might be strong, but it is also important that you pay attention to the details and do not commit mistakes that might cost you some good leads. Here are three mistakes you need to look out for and ...

Why Content Syndication Could Be Your Success Mantra for B2B Lead Generation

Content Syndication has been there in B2B industry for long; but it is only now that organizations are witnessing a surge in its popularity and rightly so! Content Syndication is in vogue; in fact it has been for some time and for all the right reasons! Syndicating content is not duplicating content; it is distributing content on various different channels and platforms. The whole purpose of content syndication is to make your content available across the web and reach the audience that it dese...

Newsletter – A Great Tool to Enhance Your Outreach and ROI

When you are ready with your email lists; the next thing probably on your mind would be to have a newsletter to be sent out to your customers. We all know the purpose of a newsletter and how it feels to receive the ones that are the best ones and also the ones that are not so good or relevant and that’s because we almost have a history with them! Not to say the least, our inbox is usually flooded with a lot of newsletters that we subscribed for. But honestly, how many of these e-mailers do w...